Chartwell Studio
Client
Chartwell Studio
Deliverables
Brand Identity
Logo Redesign
Marketing Collateral
Project Overview
Chartwell Studio specialize in peel and stick home decor. The prior logo did not represent the business to fullest potential. Chartwell had to freshen up their image and speak to a more trend based clientele. Speaking to the owner he express how he was looking for something that calls back on what they do as a company. I gave them a redesign that spruced up the brand and gave the brand creative energy.
In with the New
I switched up the look and feel of this logo. Ideally, I would try to keep it in the same realm so the audience isn’t confused about whether this is the same brand. However, this logo is mostly used internally, so I had more creative freedom.
Trial and Error
Explorations can lead to small ideas that can add up to your final outcome.
Typefaces
Color Palette
Landscape & Icon
