Chalkboard Wallpaper
Client
Main Street
Deliverables
Package Design
Copywriting
Project Overview
Main Street provides cost-friendly peel-and-stick products to selected value stores. One of their products includes a chalkboard wallpaper sheet. Main Street needed added value to this product without compromising the sales margin.
I redesign the packaging, added more interest to the product, clarified the instructions, and overall provided a more polished & professional look to the design.
New Grounds
Complete refresh of the previous design, new layout, typefaces, ideas, etc.
Added Value
Alone, this product is just an 11 x 16 sheet of wallpaper with poor communication and inspiration for its packaging.
I included an optional DIY craft along with updating the overall design as well, giving it more perceived value.
The optional decorative border is an answer to the issue of compromising the sales margin because a die-cut plate would be needed if it was on the actual product.
More relatable areas.
Inspiration in every mock-up.
Spark inspiration to buy more than one sheet.
Copy
The added copy was thoroughly thought out to cover all grounds.
Click and see the change.