The Cauldron of the Beast
Client
Bean Me Up Roastery
Subject
Art Direction
Package Design
Template
Advertisement
Project Overview
Bean Me Up Roastery called me up again, this time to create a label for their new coffee blend called “The Cauldron of the Beast”. I’ve worked with them before (see here), so I was aware of the aesthetic they might want for their package. However, since they had nothing in place already, I created not only the illustration for the label but the frame itself which will be the template for future favors.
Template
I created this frame to create a cohesive look for the packaging. Moving forward the art will get more epic, but with this structure in place, the customers will have a better time identifying the brand.
Artwork
The purpose of the art direction of these illustrations is to build a new visual identity and to match the brand to the audience better. (The second artwork is not completed, just an example)
I had to tell the galaxy about it right?
As a bonus, I gifted them some out-of-this-world ads for their coffee blend to use on their social media pages.
