Harold’s Chicken Food Truck
Client
Harold’s Chicken
Subject
Visual Identity
Illustration
Production Design
Advertisement
Project Overview
This job was for the infamous Chicago-based food chain Harold’s Chicken Shack. I was contacted to create the exterior design for a food truck.
I created visually appealing graphics that showcase the menu highlights and entice potential customers—used vibrant colors and engaging imagery to capture attention in various locations. I integrated attractive signage that communicates the restaurant's offerings and specials.
The successful completion of this project resulted in a visually stunning and functional food truck that enhanced Harold’s Chicken Shack’s presence in the mobile food industry, attracting new customers and reinforcing the brand's reputation for delicious and quality chicken offerings in the vibrant city of Chicago.
The Illustrations
Chicken, Shrimp, Fish. These captivating graphics highlight key menu items and attract potential customers.
The Pattern
The pattern comes from the paper the food typically comes in (another call back). I also incorporated it to help break up the solid red that covers the design.
Signage
Using the original logo to direct customers to the website.
You haven’t had Harold’s chicken if you haven’t had it with Mild Sauce a Chicago staple.
Harold’s is new to the food truck world but it’s been long overdue.
